Wednesday, November 18, 2009

Ice-cream indulgence

Ice-cream indulgence
Celebrate me-time with Haagen-Dazs new flavours in special limited edition creations

Ice-cream delights ...(from left) Mystique, Bliss and Desire.

WHAT better way to spend your much-deserved ‘me-time’ than by indulging in some delicious rich Haagen-Dazs ice cream.
"Me-time is important for everyone because we need to step out of the conundrum of life to pause, reflect and recharge. It helps us to focus on the simple pleasures in life," said Mandy Cheong, senior marketing manager of HD Marketing Sdn Bhd, at a media preview of Haagen-Dazs’ latest offerings – orange-flavoured dark chocolate ice cream and Haagen-Dazs Gateau.

The gateau is a mouth-watering dessert consisting of a choice of six single-serve ice-cream desserts that are encased in the finest quality chocolate.

The orange-flavoured dark chocolate ice-cream is a unique combination of very rich chocolate and an infusion of fresh orange bits.

You can enjoy this ice cream on its own or in special limited edition creations such as Lush (eight mini scoops with creamy chocolate sauce), Enchant (a coffee fantasia gateau served with scoops of dark chocolate orange and Belgian chocolate ice cream on a bed of mango sauce), and Mystique (scoops of dark chocolate orange and chocolate chip ice cream with raspberry sorbet and topped with chocolate sauce).

Other special limited edition creations include Paradise (layers of ice cream and wafers covered in chocolate sauce), Bliss (rich chocolate sauce over six scoops of ice cream), Desire (six scoops of ice cream in a flower-shaped waffle cone decorated with fruits and topped with chocolate sauce), and Cherish (a crispy waffle cone filled with a scoop of dark chocolate orange and macadamia nut ice cream and topped with a strawberry).

Urging ice-cream lovers to treat themselves to some valuable me-time, Cheong said it would, of course, be nice to escape to an island resort but such a retreat can sometimes be costly.

"In reality, taking time for ourselves can be about curling up in bed with a good novel, an unplanned movie outing with a girlfriend, a massage session or perhaps, treating yourself to a scoop of your favourite ice cream!"

She added that me-time is usually unplanned and spontaneous and is about enjoying that moment to its fullest.

Haagen-Dazs is now giving its customers the opportunity to kick back and relax at specially-created lounges at selected outlets but for a limited period only.

Not only can they enjoy the latest flavours, they can also get themselves pampered with a free manicure in the comfortable lounges.

The offer is valid for a purchase of RM10 or more on weekdays and RM20 or more during the weekends.

The first Haagen-Dazs lounge will open in Bangsar Village II in Kuala Lumpur from Nov 25 to 29; and in 1 Utama, Bandar Utama, from Dec 11 to Dec 24.

The dark chocolate orange creations are priced between RM21++ and RM35++ while the Haagen-Dazs Gateau comes in a single piece at RM23++ for dine-in or in boxes of three or five for takeaway with the five-piece box priced at RM100+. (There is no service charge for takeaways.)

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